Last update: December 15, 2023

​

1. Introduction

​

1.1 This privacy policy (“Policy”) sets out how the company named in the legal notice (hereinafter “Lausanne City Football Club”, “we”, “us”, “our”) collects and processes personal information about you when you visit our website. (“www.lausannecityfc.ch”), use our mobile applications (“Application”), attend or participate in one of our events. By continuing to use this website or application, you confirm that you have read this policy.

​

1.2 If we change anything material about this policy (what information we collect, how we use it, or why we use it), we will highlight those changes at the top of the policy and provide a visible link to the policy. for 30 days following the change and before the change takes effect.

​

2. Information we collect

​

2.1 Information You Provide to Us. You may provide us with information, including information by which you can be identified ("Personal Information"), when you use our website, correspond with us, participate in one of our contests, promotions or surveys, post on our sites web, subscribe to receive our newsletter, purchase our goods or services, book events through the website, create an account or use our applications or when communicating with us and with us through any of our social media platforms . When we ask you for the required information, we will collect the information contained in the forms or pages concerned. You may choose to provide us with additional information when you contact us or interact with us.

​

2.2 If you are a regular user of our Website or App, you may wish to create an account (“Account”) with us. The information you provide when setting up your Account may include your name, username, email address, gender, country of residence, phone number, or, if available, contact information. identification on social networks. If you register for an account with us, you will also create a unique password, which will allow you to access your account. We will also collect information about your favorite content on our apps and website (such as videos you like) and information about content you have selected for offline access (such as videos on our apps you download to watch later).

​

2.3 If you purchase products or services (including in-app purchases) or other goods from our website, we will also collect your delivery address, billing address and payment information. Please note that we will not store your payment details, this will be done through a third party payment company.

​

2.5 If you subscribe to receive one of our newsletters or receive other forms of direct communication from us, you may provide us with your name, email address, gender, date of birth and interests.

​

2.6 When you use our websites or applications, we may use your personal information to create specialist recommendations to improve your user experience. This may include recommending content to watch based on your viewing history or Facebook likes and interests (if applicable). We will not collect your Facebook, Twitter or Google+ username or password, but we may collect information from these websites that confirms whether you are logged into the Application using your Facebook, Twitter or Google+ accounts. This information is used to access and extract certain information about you from your Facebook, Twitter or Google+ profiles in order to improve your user experience and provide you with meaningful content. This is information that you make publicly available on your profile. We do not access your personal account settings.

​

2.7 With your consent, our Apps may use GPS tracking to provide you with location-based functions and the Apps may also access the photos and videos you store on your mobile device to enable you to upload videos and photos to use. in apps. Finally, apps can use push notifications to send you notifications. When you first use the app, you will be asked if you want to enable these features in your settings menu. If you choose not to activate these functions, or to deactivate them later, you may not be able to use all the services of the Application.

​

2.8 Information We Collect Automatically. When you visit our website, use our applications, we may automatically collect the following information: your IP address, login information, location information, browser type and version, browser plug-in types and versions. browser, operating system and platform, information about your visit, including URL clickstream to, through and from our website, your advertising ID (if supported by your device such an Apple product or a Google product), the products you viewed or searched for, the videos you accessed, download errors, length of visits to certain pages, interactions between pages and applications, media downloads for offline access, screen resolution, device processing power and memory, read errors and buffering issues, user behavior such as app usage time, and unique device identifiers (e.g. an IMEI address (a unique number assigned to mobile phones that is used by GSM networks to help them identify valid mobile devices)). We collect information automatically through the use of various technologies, including through the use of "cookies" and "web beacons".

​

2.9 We may also collect information about you through our security systems when you visit our premises or attend our events.

​

2.10 Information we receive from other sources. We may receive information about you from other sources if you use any of the other services we offer on our website, apps or other entities. We also work closely with third parties (including, for example, business and/or sponsorship partners, subcontractors for technical, payment and delivery services, advertising networks, analytics providers, research information providers, credit reference agencies) and may receive information about you (including publicly available information).

​

3. Why we use your information

​

3.1 We use the information we collect to provide you with the best possible experience when you access our website and apps and interact with us, including when using our services and products. This includes using your information for the following purposes:

​

• (a) provide and improve our products and services: we use your information to provide you with the products and services you have requested, including when making a purchase, booking an event, sending confirmation emails or contact regarding your account. We use your information to improve and adapt our website, applications, products and services to better meet the behaviors and technical capabilities of our users;

• (b) creating and managing your Account: we use your information to create your Account and to manage our relationship with you. We also use your information to communicate with you regarding your Account and our services;

• (c) administer the website and applications: we use your information to administer our website and applications for internal purposes, including for troubleshooting purposes and to understand any errors you may encounter while using our website and apps;

• (d) improve the use and content of our web pages and applications: we use your information to improve the content of our web pages and applications and to ensure that they are presented in the most effective manner for you and your devices;

• (e) Safety and Security: We use information collected from our Website and Apps as part of our efforts to keep our Website and Apps secure and to help manage and administer our IT systems. We use the information collected through our security systems to ensure the safety of our premises and the people attending our events.

• (f) marketing: we use your information to communicate with you and keep you informed about our activities and events and those of third parties which may be of interest to you and to make suggestions and recommendations to you about our website and Apps on the goods or services that may be of interest to you. We will provide this information to you via email (subject to your prior consent where required by law), push notifications on our apps, personalized notifications on our websites, targeted advertisements on our website and apps, and third party platforms, text, social media or phone;

• (g) online advertising: we use your information to measure or understand the effectiveness of advertising we serve to you and others, and to serve you relevant advertising. We also use your information when we communicate with you via social media in order to build and maintain our social media brand;

• (h) personalize and tailor your experience: where permitted by law, we may combine information we receive from third-party sources, including social media websites, with information you provide to us and information we collect from your subject, including cookies and web beacons. We may use this information and the combined information to learn more about your preferences as a customer, to improve your user experience on our website and apps, and to provide you with information, content and offers tailored to your needs;

• (i) provide a consistent experience across devices and platforms: we will combine the information collected from you and provided by you on one device or platform with the information collected from you and provided by you across other devices and platforms;

• (j) provide customer service and handle any complaints or requests: we may use your information in order to provide you with more efficient customer service and handle any complaints or requests on your behalf;

• (k) to make necessary disclosures and law enforcement: We may use your information to make necessary disclosures in connection with response requests that We are legally required to comply with, to an authority, a law enforcement or regulatory body or agency or for the defense of a legal claim. Additionally, to enforce our Terms and Conditions and/or this Policy; and

• (l) administer a sale, transfer or reorganization of one of our business entities.

​

4. Legal grounds for using your information

​

4.1 Our processing of your personal information will be based on a variety of legal grounds, including:

​

• (a) where you have given your consent: for example, we need your consent in order to process your personal information for direct marketing activities, when using technologies such as cookies;

• (b) where the processing is necessary for the performance of a contract: for example, to enable us to facilitate the booking of an event, to deliver the goods which you have ordered from our online store or to facilitate a purchase through the app;

• (c) where we need to comply with a legal obligation: for example, we may need to disclose your data to a law enforcement agency or to you or our representatives acting in connection with a dispute ; and

• (d) where the processing is necessary for the purposes of our legitimate interests: this includes, for example, to  (1) provide our products and services to you; (2) ensure that your account is properly protected and that our website, applications, network and information technology are secure and used appropriately; (3) better understand how you use our products, services, applications and website and make improvements; (4) research and analyze the products and services you want; (5) tailor our content, marketing, promotions and offers to those that best match your interests; (6) maintain a profile on traditional and social media; (7) effectively communicate and perform social analytics and content performance on social media; (8) ensure the security of our business and the partners we work with and monitor the areas around and within our premises to protect our employees, customers and members of the public from wrongdoing or criminal activity; (9) develop and maintain relationships with suppliers, partners and other businesses and deal with the people who work for them; (10) to stay current with updated market practices to ensure that we provide a service that is competitive and meets our customers' expectations; and (11) determine the effectiveness of advertising on our website, apps, and partner websites. In some jurisdictions, this type of processing requires consent. We will obtain your consent where required by law. customers and members of the public against wrongdoing or criminal activity; (9) develop and maintain relationships with suppliers, partners and other businesses and deal with the people who work for them; (10) to stay current with updated market practices to ensure that we provide a service that is competitive and meets our customers' expectations; and (11) determine the effectiveness of advertising on our website, apps, and partner websites. In some jurisdictions, this type of processing requires consent. We will obtain your consent where required by law. customers and members of the public against wrongdoing or criminal activity; (9) develop and maintain relationships with suppliers, partners and other businesses and deal with the people who work for them; (10) to stay current with updated market practices to ensure that we provide a service that is competitive and meets our customers' expectations; and (11) determine the effectiveness of advertising on our website, apps, and partner websites. In some jurisdictions, this type of processing requires consent. We will obtain your consent where required by law. (10) to stay current with updated market practices to ensure that we provide a service that is competitive and meets our customers' expectations; and (11) determine the effectiveness of advertising on our website, apps, and partner websites. In some jurisdictions, this type of processing requires consent. We will obtain your consent where required by law. (10) to stay current with updated market practices to ensure that we provide a service that is competitive and meets our customers' expectations; and (11) determine the effectiveness of advertising on our website, apps, and partner websites. In some jurisdictions, this type of processing requires consent. We will obtain your consent where required by law.

​

5. How we share and disclose your information

​

5.1 We may share your information for the purposes described in section 3 of this policy and with third parties, which include third party online platforms, social media platforms, organizations that provide a service to us or act as our agents , including, but not limited to, contractors (including their agents) and professional advisers, advertising agencies, ad networks, IT vendors, database vendors, backup and recovery specialists disaster recovery, email providers and other service providers necessary to improve our products and services.

​​

5.2 We will:

• (a) share aggregated, anonymized, or other anonymized data with advertisers, ad networks, and social networks that need the data to select and serve relevant advertisements to you and others. We will also use aggregate information to help advertisers reach the type of audience they want to target;

• (b) use the personal information we have collected from you to help our advertisers display their advertisements to a target audience and to present our promotional messages to you. This means that you will receive advertisements that are more relevant to you because of the personal information we hold about you; and

• (c) share your personal data and access information from analytics and search engine providers that help us improve and optimize the website and applications for better personalization of content and advertising.

5.3 Our suppliers and service providers will be required to comply with our information handling and security standards. The information we provide to them, including your personal information, will only be provided in the performance of their duties. They will not be permitted to use your personal data for any purpose other than that described in this policy.

​

6. How to subscribe or unsubscribe from direct marketing

​

6.1 We, and selected third parties, may use the information you provide to us on our website and through our apps for direct marketing purposes to provide updates, newsletters, event information or other communications likely to interest you.

​

6.2 Where required by law, your prior consent will be obtained before we send you direct marketing. In any case, we will offer you the possibility to unsubscribe in each communication sent.

​

6.3 You can object at any time to receiving direct marketing from us by contacting us by email at the email address detailed below in section 17 or by selecting the unsubscribe option in our communications by E-mail.

​

7. Analytics and advertising tools

​

7.1 To ensure that our online advertising is relevant and interesting to you, we analyze your behavior on our sites, partner sites, our applications and your interactions with us. For example, we track when you click on articles or our advertisements (which can be found on our websites and third-party websites), when you interact with us on social media (by mentioning us or our products), when you communicate directly with us (which may include communication with our chatbot tools which are used on social media), when you buy tickets to one of our events, when you buy products from us, when you attend at our events, when you open and interact with our marketing communications and where you have come to visit our website or download our applications.

​

8. Cookies and other technologies

​

8.1 We collect information automatically through the use of "cookies". Cookies may be set by us, or they may be set by third parties. A cookie is a text file containing small amounts of information that a website can send to your browser, which may then be stored on your computer in the form of a tag that distinguishes your computer but does not name you. Some pages on our website use cookies to better serve you when you return to the website. You can decide which cookies we activate in our cookie settings.

​

8.2 We also use "web beacons" also known as "single pixel GIF", "clear GIF" or "tags". Web beacons are small graphic images that may be included on our website. Web beacons allow us to optimize our products and services and to provide us and our third-party partners with analytical information, such as the number of visitors our website receives. We may also use web beacons in our email correspondence to determine whether you open them or take other action. We also work with other organizations to place our web beacons on their websites or in their advertisements. We do this to help us develop statistics on how often clicking on an advertisement on a Lausanne City Football Club website results in a purchase or other interaction on the advertiser's website.

​​

8.3 For our Apps, we collect information automatically through the use of unique device identifiers (“IDs”). An identifier is a specific string of numbers and letters (a "character string") that is assigned to your device, but does not name you. The ID allows us and our selected third parties to track your behavior when using the Application. Almost all applications use identification technology. Identifiers serve several purposes, such as remembering your preferences and generally improving your user experience. Identifiers can tell us, for example, if you have used our applications before or if you are a new user. They can also help ensure that the advertisements you see across apps are more relevant to you and your interests. This feature makes identifiers extremely useful in improving your user experience.

​

9. Links to other websites and social media

​

9.1 Where we provide links to other websites, we do so for informational purposes only. Other websites are beyond our control and are not covered by this policy. If you access other websites using the links provided, the operators of those websites may collect information from you which will be used by them in accordance with their privacy policies, which may differ from ours.

​

9.2 On certain pages of our website, third parties who provide content, applications or plug-ins through our website may track your use of the content, applications and plug-ins or personalize the content, applications and plug-ins. plugins for you. For example, when you share an article using a social network sharing button on our website (for example, Facebook, Twitter or Google Plus), the social network that created the button will record that you share it. have done.

​

10. Data retention

​

10.1 We will not retain your information for longer than is necessary for our business purposes or for legal or regulatory requirements.

​

10.2 We will retain your information for as long as you have an account with Lausanne City Football Club and for a period of time thereafter if necessary to comply with our legal obligations, such as retaining information for tax and accounting purposes. We retain your information in accordance with our internal data retention procedures.

​

10.3 If you object or refuse to receive direct marketing communications from us, we will delete your contact details and marketing permissions to ensure that you no longer receive marketing communications from us. Additionally, we will not delete personal data if it is relevant to an investigation or litigation. It will continue to be stored until these issues are completely resolved.

​

10.4 In all cases, we will continue to protect your personal data in accordance with the terms of this Policy. We will also regularly update our information to ensure that we keep it up to date.

​

11. Your rights

​

11.1 Subject to applicable law, you may have the following rights, in certain circumstances, in relation to your personal information:

​

• (a) Right to Access Your Personal Information. If you would like a copy of the personal information we hold about you, please contact us at the email address listed below. Before responding to your request, we may ask you to verify your identity and provide further details about your request. We will endeavor to respond in a timely manner and, in any event, within the time limits required by law.

• (b) Right to rectification, erasure or restriction of processing of your personal information. If you wish to rectify, erase or restrict the processing of your personal information, please contact us at the email address listed below. It is your responsibility to ensure that you submit true, accurate and complete information to us and to keep such information up to date.

• (c) Right to Withdraw Consent. Where you have given your consent to the processing, you may withdraw your consent at any time by contacting us at the email address set out below in Section 17.

• (d) Right to Data Portability. You can ask us to help you transfer some of your information to other companies. To help you, you have the right to request that we provide your information in an easily readable format to another company. You can send your request to the email address listed below.

• (e) Right to Object. You can object to the way we process your personal information or object to direct marketing based on profiling when this is based on legitimate interests, by sending your request by e-mail to the e-mail address indicated below.

• (f) Right not to be subject to an Automated Decision (see Section 12 below for further details).

• (g) Right to File a Complaint with a Supervisory Authority. You can contact your local regulator if you have a complaint about how we process your personal information.

​

11.2 If you have chosen to have an Account, you may access the personal information we hold about you through your Account to obtain a copy of it and to correct, amend or delete inaccurate information. You can also close your Account at any time.

​

11.3 If you wish to exercise any of your rights listed above, you can contact us at the email address detailed in section 17.

​

12. Profiling

​

12.1 We may use your data in order to try to learn more about you so that we can aim to better predict products and services which may be of interest to you.

​

12.2 On some of our e-commerce websites, we engage service providers who use automated decision making to verify your address and assess your creditworthiness. This allows us to ensure that we use correct address data and to assess the risk of non-payment for our products and services.

​

13. Information Security

​

13.1 We apply physical, technical and administrative measures to protect your personal information under our control from unauthorized access, collection, use, disclosure, copying, modification or disposal. All information you provide to us is stored on secure servers.

​

13.2 Where you have a password which enables you to access our Website or App, you are responsible for the security and confidentiality of that password.

​

14. International transfers

​

14.1 As the Internet is a global environment, the use of the Internet to collect and process personal information necessarily involves the transmission of data on an international basis. Although we generally store any personal information we collect about you through our website or application in your region (e.g. for visitors from Europe, within the European Economic Area), it is possible that your personal information may be transmitted to parties outside your region (where data protection laws may be different, for example in the United States).

​

14.2 If such a transfer occurs, we have put in place data protection safeguards and solutions to ensure that your information is adequately protected in any third country, for example by using standard contractual clauses. If you wish to obtain the details of these guarantees, you can request them by contacting us by email detailed in section 17.

​

15. Use of this website or our applications by minors

​

15.1 By using this Website or App, you confirm that you are over 16 years old. For this website or application, if you are 16 years of age or younger, you must first seek permission from your parent/guardian. Users without this consent are not permitted to provide any information to us, and if they do, we will stop processing their information as soon as we know.

​

16. Policy Changes

​

16.1 This policy was last updated on August 4, 2021. A notice will be posted for 30 days whenever this policy is materially changed. By continuing to use our website or app, you confirm your acceptance of the relevant changes.

​

17. Questions, concerns, complaints about this policy and DPO contact details

​

17.1 If you have a question, concern or complaint about this policy or our processing of your information, you can contact us:  info@lausannecityfc.ch  .